Are you struggling to pull in patients to your dental clinic? Yes, you have the right skills, degree and experience but don’t forget- there is no dearth of dentist Melbourne CBD around. The competition is tough and it calls for a solid marketing plan for your dental clinic. The post below offers a brief on the best marketing tips for dentists.
Power up your website
Having a website for your dental clinic is not enough. You have to actually power it up with SEO-friendly keyword-rich contents, easily navigable and comprehensible web pages and solid speed. Here are the major points you must incorporate into your website:
- Mobile-friendly website
- Secured and encrypted website
- Page loading within 3 seconds only
- Clear images with alt tags
- Dental schema for every web page
- Quality insightful content
- Multiple backlinks from leading websites
Ask for reviews
Happy patients stand as the live testimony to the credibility quotient of a dental clinic. So, request your patients to leave reviews and feedback after treatment. You will post them on your website and also on other virtual platforms where you showcase your dental practice.
You can get a blog along with your website where you can write about topics related to dental care and treatment. You may also choose to write as an expert guest author in health and dentistry blogs online.
Improve presence on social media
You must also create a social media page for your dental clinic. Enrich the page with reviews, links from your blog posts and cool visuals on dental care and treatment. You may also announce your special offers and deals on your clinic’s social media page.
Count on video marketing
Videos have been found to capture more attention than textual and static image contents. So, incorporate videos in your website and social media pages. The videos could be about patients’ testimonials, treatments, welcome videos, dentist profile and so on.